Josh, Lauren & Janis in the early days
Since 1991

Our Story

Josh, Lauren & Janis in the early days

A Long Beach Original

J&L Fine Jewelry opened its doors in Long Beach in 1991, founded by Janis. Thirty-five years later, it is still exactly what she built it to be: a real jewelry store run by real people who know your name, remember your ring, and mean it when they say come back anytime.

Today the store stays in the family: Josh is behind the counter every day running the store, and Lauren carries the J&L story, style, and sparkle everywhere else. Both of them grew up in this business. That means the person helping you choose a diamond, restring a necklace, or reimagine an heirloom has a lifetime of jewelry knowledge behind them, not a script.

We take jewelry seriously. Ourselves, a little less so.

Josh, Janis, and Lauren behind the counter at J&L Fine Jewelry
Josh, Janis, and Lauren, together behind the counter.
1991
Established
35
Years of Sparkle
2
Generations, One Family
3
Trunk Shows a Year
An Honor We Hold Close

A Long Beach Legacy Business

J&L has been officially recognized by the City of Long Beach as a Legacy Business, an honor the City gives to longtime local businesses that have helped shape its history and identity. We accepted it right where it all happens, behind our own counter, surrounded by family and friends.

This one is for Janis, who built the legacy in the first place.

The J&L family accepting a Legacy Business certificate and plaque from the City of Long Beach inside the store
Receiving our Legacy Business recognition from the City of Long Beach.
From the Family Albums

Thirty-Five Years of Good Times

Trunk shows, parties, celebrations, and the people who made J&L feel like home. A few favorites from the scrapbook.